An analyst needs to report on a paid search campaign named “Best Gifts”. Instead of using a consistent tracking code, several departments have used own code, as follows:
- best gifts
- gifts
- gift ideas
- best presents
- present ideas
These codes are available in the Tracking Codes report.
The analyst needs to create a ranked report for the last 30 days. The report must show the performance of this campaign as a whole, with other campaigns that were in place at the time.
How should the analyst perform this task?
A. Classify the tracking codes above with one campaign name
B. Have the marketing departments use a consistent tracking code
C. Run the Marketing Channel Report
D. Create a visitor-based segment where the tracking code contains “gifts”
